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About Heath Kirby

Heath was born in Australia and has grown up around and in businesses, including his own.

Heath Kirby is PhD qualified (Strategy and International Business) from Monash University (2021).

He has taught at Universities since 2017, impacting thousands of students positively, and equipping them with life-changing strategies for their study and career.

Why Heath Kirby Tutoring?

Heath Kirby Tutoring was founded to create positive change in the Australian and global tutoring landscape. Fundamentally, tutoring should be more accessible, more accountable and more rewarding – for everyone.

Heath Kirby Tutoring specialises in learning for:

  • Business
  • Commerce
  • Management
  • Marketing
  • Psychology
  • Research (including Honours and PhD)
  • Strategy

Other Services

    • Review drafts for all disciplines. All levels
    • Interview Preparation
    • MBA and Scholarship Applications

Our Mission, Vision and Values promote independent learning equity, inclusion, sustainability and transparency.

Ex-University of Melbourne lecturer (Australia’s #1 Business School)

Teaching and coordinating postgraduate units 2022-2023.

University of Melbourne

Ranked as the highest Australian institution across three major global rankings 2025 QS World University Rankings (13), Times Higher Education (37) and Academic Ranking of World Universities (35).

Read more here

Doctor of Philosophy (PhD) from Monash University, Department of Management.

PhD awarded 2021. Topic: Strategy and International Business, Tacit Knowledge sharing among franchisors and franchisees.

Monash ranked 37 2025 QS World University Rankings

Read more here

THE PROFESSIONAL

Industries I have worked in

Advertising, education, finance, startups… and more.

I grew up around entrepreneurs

My parents owned a few food businesses, as did one of my aunts and uncles. I have always seen first-hand the benefit of serving people and delivering value for repeat business and loyalty.

Grew up around the Village Roadshow / Cinema family

Roc Kirby was my great uncle, my late mother’s uncle.

Learn more about Village Roadshow here

I was a teenage entrepreneur

Aged 14 I started my own business selling computer software for the Commodore 64, and later, the PC. I managed, marketed and built a very lucrative income while completing my schooling.

By 18, I had experience selling software around the world, in person, by post, and through authorised distributors when I created my own two text adventure games for an international audience. These sold thousands of copies around the globe.

I also wrote regular columns for computer magazines.

University knowledge

Connected to all Australian universities, and many international universities and affiliated programs.

Teaching experience

8 years experience (since 2017) as a lecturer at Monash University, University of Melbourne, University of Canberra (partner program) and China.

Qualifications

Year Qualification Name AQF Level Duration Institution
2013 Bachelor of Commerce 7 3 years Deakin University, Australia
2014 Bachelor of Commerce (Honours) 8 1 year Deakin University, Australia
2020 Certificate IV in Training and Assessment 4 1 year Victoria University, Australia
2021 Doctor of Philosophy 10 4.5 years Monash University, Australia
2015 Graduate Certificate in Property 8 .5 years Deakin University, Australia

 

Verification of Heath Kirby's PhD is available

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Subjects and Concepts

Heath Kirby Tutoring offers tutoring at all levels in these areas below. If the area you want tutoring in is not listed, please feel free to contact us

BUSINESS

  • Strategic Management
  • All Management Subjects
  • All Strategy Subjects
  • Undergraduate Subjects Management and Marketing
  • Postgraduate Subjects Management
  • Certificate and Diploma level Management and Marketing subjects including
  • TAFE At School for Year 10, 11 or 12.

Concepts I help with:

  • Ansoff Matrix
  • BCG Matrix
  • Blue Ocean Strategy
  • Business Model Canvas
  • PESTLE Analysis (Political, Social, Economic, Technological, Legal and Environmental)
  • Porter’s Five Forces (Competitive Rivalry, Threat of New Entrants, Bargaining Power of Suppliers, Bargaining Power of Buyers, and Threat of Substitutes)
  • SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
  • VRI(H)O Analysis (Valuable, Rare, Inimitable, Have, Organisation)
  • Governance, Continuity and Crisis Management and all associated frameworks, including Risk

MARKETING

  • Strategic Marketing
  • 7Ps of Marketing
  • Marketing Principles
  • Marketing Research
  • Consumer Behaviour
  • Digital Marketing
  • New Products Marketing
  • International Marketing
  • Marketing: Strategy and Planning
  • Marketing and Sustainable Development
  • Building and Managing Products
  • Ethical Marketing

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